NMA: Nonprescription Medicines Academy

Seena Haines - Co Editor

Current Academic Appointment

  • Professor and Senior Associate Dean for Faculty and PGY-1 Residency Director
  • Pharmacy Practice
  • Palm Beach Atlantic University (since 2001)


  • Doctor of Pharmacy - Nova Southeastern University
  • Bachelors Nutrition and Dietetics - Florida International University
  • Credentials: BCACP, BD-ADM, CDE
  • Certifications: APhA Immunization & OTC advisor, NIPCO Diabetes Certificate Trainer: Drug Store News Immunization Program & APhA Immunization Program

Instructional Area

  • Guest lectured in Pharmaceutical Care and co-coordinated course
  • Guest lectured in Principles of Self-Care
  • Offered a tobacco cessation elective
  • Guest lectured in herbal elective
  • Integrated modules into Therapeutics/Pathophysiology I-IV
  • Coordinate Disease Prevention and Health Promotion course
  • Coordinate Drug Store News Immunization Certificate Training for 3rd PharmD students

Teaching Innovations

  • Integration of cultural competency
  • Problem-based learning
  • Development of public health interventionist course
  • Development of You-Tube Project in Disease Prevention Course

Research (Focused / integrated with OTC-Self Care)


  • 10,000 1-yr grant from Allegany Franciscan Foundation (2009)
  • $50,000 1-yr grant from Stranahan Foundation (2009)
  • $25,000 1-yr grant to administer MedData drug assistance program (2008)
  • $500,000 2-yr grant from Quantum Foundation (2006)
  • $10,500 1-yr grant from Procter and Gamble (2005)
  • $20,000 Freiman Grant from Allegany and Palm Healthcare Foundation (2005)
  • $25,000 Freiman Grant from Allegany and Palm Healthcare Foundation (2006)
  • $47,000 3-yr grant from Palm Healthcare Foundation (2002)


  • Several publications related to self-care / OTC medicines in AJPE, AJHP, JAPhA, NMA Newsletters, Implementing a tobacco cessation program
  • Plan B OTC NMA Newsletter
  • NMA White paper in AJPE
  • Clinical Documentation for Patient Care AJHP
  • Bee Stings NMA Newsletter
  • Fish Oils in Alzheimer’s NMA Newsletter
  • Vitamin E and Heart Failure NMA Newsletter
  • Role of Black Cohosh in Menopause DrugLink
  • Resources for Assessing Dietary Supplements JAPhA
  • Patient Education on the Internet JAPhA
  • How Herbal Resources Measure Up JAPhA
  • Monistat New Products Review JAPhA OTC Column

Peer reviewer

  • Annals of Pharmacotherapy, CMRO, Lippincott Williams & Wilkins, PSAP ACCP, FPA, JAPhA, and Formulary


  • BPS Ambulatory Care Prep Course Faculty (APhA/ASHP)
  • ASHP Recipe for a Career in Academia
  • AACP Innovation in Teaching Special Session
  • ASHP AmCare Wokshops (2007-2009)
  • National DM Alliance
  • Self-care in special populations APhA
  • Weight loss management at APhA, FPA
  • New Technologies in DM at APhA
  • Nutrition in Lung Disease at ALA
  • HRT at Amerisource Bergan Conference
  • Capstone Pharm Care Course at APhA Self-Care Institute
  • Pregnancy and Lactation at APhA Self-Care Institute Interests
  • Cultural Competency, Recruitment and Retention, MTM, Assessment

Professional Organization Involvement

  • ACCP Residency Taskforce Committee Member
  • Director at Large Section of Home Health, Chronic, and Ambulatory Care ASHP
  • Chair AACP Professional Affairs Committee 2009-2010
  • Chair ASHP SAG taskforce for Reimbursement for Cognitive Services
  • HRT at Amerisource Bergan Conference
  • Past-Chair 09 & Chair Nomination Committee
  • Inaugural chair AACP Self Care SIG 2008
  • Serve as judge for NASPA self-care challenge for state of FL
  • AACP/ 09-10 and 06-07 Program Committee Member
  • ACCP/ Research and Scholarship Committee AmCare PRN & Women’s Health PRN
  • APhA/ First Day Out Graduation Speaker & Contributing Editor for JAPhA
  • ASHP/ Section of Home, Am Care and Chronic Care Practitioners
  • NMA/ Co-editor
  • FPA/ Editorial Advisory Board Member
  • SJI/ Editorial Advisory Board Member
  • Diabetes Spectrum Editorial Board Member
  • Pharmacists Letter/ Peer Review Panel & Topic Selection Committee Member
  • National Speaker for APhA

Areas of Expertise

  • Reproduction, GI, Tobacco abuse, Neutraceuticals
  • Endocrinology, GI, Women and Men’s Health, CVD, Public Health
  • MTMs/ Collaborative Practice

Honors and Awards

  • 2011 Fellow APhA
  • 2011 Fellow ASHP
  • 2010 AACP Innovation in Teaching Award
  • 2009 PBAU Preceptor of Distinction
  • ADA Education Recognition Three-Year Award for all IPS clinics
  • Commitment to Community Award
  • Hero in Medicine Award Finalist

Practice Site

  • Co-Director Diabetes Education and Research Center
  • Director of Integrated Pharmacotherapy Services (5 community heath centers for the indigent in Palm Beach County
  • Director ADA Recognized Education Program
  • Director of PGY-1 General Practice Residency
  • Pharmacotherapy Specialist at Molly Wilmot Diabetes Education and Research Center since 2008

Years Attending NMA

  • Since 2002